how I structure my businesses 👀

about 65 people total, for your eyes only

Happy last week of February! Wow, the year is going by fast. We made some changes to the design of the newsletter - it’s not fully done yet though. Bear with me as we finalize our branding and designs :)

Hope you’re doing well and excited to share some new business learnings, news, and an interview you need to watch.

I don’t know how many of you reading this have large teams - but if you do you’ll know this. As you grow the business, your company's structure needs to change.

We’ve been facing this both at my media business, as well as at my overseas recruiting agency.

Media business has over 45 people, and the recruiting agency has over 20 people.

The more I think about it, the more I realize that company structures can have HUGE inefficiencies. Like, company A could have 1 structure and be 50% more efficient than company B.

Company C could have 35% fewer people than Company D, but output 10% more. You get the idea.

As bad as hierarchies seem to most people, I think they’re pretty important for businesses. It allows you to separate the company into teams, that all sorta funnel their output to a group of people that oversee and manage everyone.

At Paired (my recruiting agency) we have my co-CEO and I, and our head of operations Reinaldo.

Reinaldo runs operations and manages individual recruiters, as well as a project manager that helps with miscellaneous tasks. That PM then manages other contractors like social media, hosts, etc.

As we grow, we’re going to need managers to manage the recruiters, and have the managers report to Reinaldo. This is inevitable, because there is no way Reinaldo will be able to effectively manage 10+ recruiters himself.

Same thing at my media company (Charlie Chang Media) - we have myself and my COO Joey. He handles all operations and manages a team of 3 (soon to be 4) project managers. The project managers help manage teams of contractors, and they report to Joey. 

So essentially, Charlie Chang Media is one notch ahead of Paired, which makes sense since it is over double the size.

Do I know how to run a company with 75-100 people? No way. But we’ll figure it out when we get there, which should happen in 2025 at some point.

As your business grows - study how other similarly sized businesses are structured. Usually if it’s a successful business, the structure will be relatively efficient. Implement this in your own business as a way to ALLOW your business to reach the next size or optimize for its current size.

Remember - what works well for a team of 5 isn’t going to work well for a team of 15.

We finally hit an $83k month at Paired in January - meaning it took about 2 years for us to be on track to hit a 7 figure year.

When Jeff and I first started building the company, we were the only employees.

We'd work on our other businesses during the day, and then work on Paired at night.

It was EXHAUSTING.

Now, we have a team of over 20 amazing people. It's really cool.

Even though we hit this accomplishment, we're still at the early stages. It still feels like a very small business that is able to give our clients a very personalized and intimate experience.

We're hiring 1-2 recruiters per month to help meet the demand, and we're finding that a lot of people love hiring in LATAM. Almost as much as Indonesia.

We're also growing the social media as if our lives depended on it. Small audiences still, but we have 4 YouTube channels under the business that help generate client and talent leads.

We invest a lot into content production.

Anyways, I'll continue sharing updates about the growth of this company. I never thought I'd get into overseas recruiting, but boy and I glad I did.

*This is an excerpt from my LinkedIn - I share a lot of stuff there as well. Follow me here

MrBeast gives a deep and fascinating interview

^it’s very interesting to see into the mind of YouTube’s top creator and how it’s an impossible feat for anyone to beat him. Lots of great nuggets, but also a reality check on what is needed to be the best. Spoiler alert - It’s not for the faint of heart

Only one snippet for this week since I think everyone should watch this video!

I hope this email was insightful and brought you some value. Wishing you a fantastic week full of wins, lessons, and action!

-Charlie