5 Business Lessons from Miami F1 Weekend (Real Takeaways)

This past weekend, I went to Miami for the Grand Prix Formula 1 race - met up with a lot of entrepreneurs who are extremely successful, and I wanted to share my takeaways from all the conversations we had.

When I say that masterminding is important - I really mean it. Every time I go on a trip and spend multiple days with other successful people, I learn a lot. It really is so exciting getting to talk to others about what’s working for them, how they’re running their business, and challenges they’re facing. And since this entire trip was a work trip, you can bet I had a ton of interesting conversations.

Let’s start with my greatest takeaways - lessons that I think anyone can learn from. Of course, it hits differently when you get to experience these first-hand, but it’s definitely still useful to read about.

1. Content is king. Content really drives so many businesses out there, and I got a look at how people are funneling people from their social media to their offers and businesses. You don’t need to have a personal brand as a business owner, but you sure as hell can’t argue at its effectiveness. A personal brand can drive insane organic leads for almost any type of business. If you look at how a lot of social media entrepreneurs make content, you might think they’re flexing all the time or just saying controversial things for the sake of it. There’s a lot of thought behind their content strategy, and I just really had this point reinforced while on this trip.

2. The art of clipping. Clipping = paying people to cut up clips of your interviews and content, and repost them on multiple channels. I’m not a fan of this as I think it’s ruining the internet (it will definitely ruin the internet in the next year or two) but it’s definitely effective. A thing I learned is that you should try to run this “in-house” - meaning you should build out your own team of internal clippers rather than just paying $X per 1,000 views. When the incentives are only based on view count, people will clip the most insane things you say. Being able to control the narrative is important, and when external clippers eventually stitch up things in a way that is harmful to your reputation (it’s bound to happen) then things will go sour. So if you want to go the whole personal brand strategy - film, vlog, and get as much content out there as possible.

3. Sales teams. Every entrepreneur with a sales team is crushing it. Whether you sell a service, or info product, or anything else - if you have a sales team it means you must be doing well. The hard part of course is getting leads - but if you have a personal brand or ad strategy, then it can get those appointments filled. I’ll be trying to really build a sales team this year, and as long as I can get leads, then you should have a great business.

4. Be less frugal. Miami is on the outer end of spending habits - meaning everyone spends a LOT of money. Being surrounding by this was motivating in a way, because usually I’m quite frugal. Seeing money spent as if it were worthless is very interesting because it allows you to view it as being able to be regenerated easily. People in Miami spend as if the money will come back and continue being made. I have a more conservative approach usually, but it was cool to see this type of mindset. So I’ll be trying to be a bit less frugal going forward (because I can with my income).

5. Miami isn’t the place for me to live, but I think it’s a fun place to visit and get inspired in short spurts. It’s a very interesting city, with lots of fake (and real) flex-ers - but the “get money” energy is real and there are a lot of great entrepreneurs in the city. I’ll try to visit more to soak this energy in.

Those are 5 of my takeaways from the weekend. Formula 1 was fun (and very loud), I’m tired as hell from no sleep, but now I’m home and ready to get back on the grind. You can really tell when you put a pause on your health (no working out or eating right) that your energy levels take a dip, so it’s back to the gym for me.

Hope you get some value from these takeaways!

How I Grew from 0 to 100K Subscribers in 5 Months (Nobody Teaches This)

She built 3 companies worth $100M+...now she’s sharing her best ideas